Kim, Jiyoung, Hae-Ryong Kim, Russell Lacey, and Jaebeom Suh (2018), "How CSR impact meaning of
work and dysfunctional customer behavior," Journal of Service Theory and Practice, 28 (4), 507-
523.
Suh, Jaebeom, Dawn Deeter-Schmelz, Taehyun Suh, and Hyun Seung Jin (2018), “Product
Classifications Revisited with Transparency Effect: A Forgotten Link between Consumer
Research and Marketing Strategy,” Asia Marketing Journal, 20 (1), 49-68
Jang, Jichul, Jaebeom Suh, Hyejin Kwon (2017), “A Multi-level Approach of Organizational Citizenship
Behaviors in the Hotel Industry, Journal of Tourism and Industry Research.
Yoon, Ju-Hee, Yong-Cheol Hwang, Jaebeom Suh, and Jae-Gyun Kim (2017), “Chinese Tourist Shopping Satisfaction and Brand Attitude to Korean Cosmetics: A Disconfirmation Approach,” Journal of
Distribution Science, 15(10), 51-63.
Book Chapters
Suh, Jaebeom (invited, 2019, forthcoming), “Korean Wave and National Branding,” in Identity, Interest, and Power in East Asia Popular Culture (tentative title), Yeonhee Yoon, eds., University of Notre Dame Press.
Suh, Jaebeom (2015), “Implications of Corporate Social Responsibility on Business Strategy Development,” The Globalization of Corporate Social Responsibility in Korea,” Editor, Kiwoong Yang, Hanrim University Press, Korea (written in Korean).
Hernandez, Monica D., Michael S. Minor, Jaebeom Suh, Sindy Chapa, and Jose A. Salas (2004), “Brand Recall in the Advergaming Environment: A Cross-Country Comparison,” in Advertising, Promotion, and New Media, Marla R. Stafford and Ronald J. Faber, eds., M.E. Sharpe., 298-319.
Book Translations
I translated Chapter 7 (persuading consumers), Chapter 8 (Print and Broadcasting Advertising to Social and Mobile Media), and Chapter 9 (Reference Group and Word-of-Mouth) of a textbook (Consume Behavior by Schiffman and Wisenblit (11th edition), Peason) into Korean language, which will be published as a Korean textbook in 2016. The editor of this translated textbook is Dr. Yong-Chul Hwang, at Jeju National University, Korea.
